In 2009 when Barcelona rose to the mantle of the Greatest Club Team in the World when they defeated Manchester United in the Stadio Olimpico in Rome, the Champions League Final overtook the Super Bowl as the most watched sporting club game, with over 300 million viewers.

Long being heralded as the biggest one-off sporting event in the world, the Super-Bowl is a juggernaut like no other, but now there is a new game in town. In 2009, the Champions League final took over the mantle of the planet’s number one sports game and this year the numbers look set to rise again with Bayern Munich taking on Chelsea on Saturday at the Allianz Arena in Germany.
Traditionalists in the game bemoan the money-driven success and prestige of the Champions League which has been at the expense of the domestic cup, and international tournaments. Roughly speaking the viewing figures of the final has risen by 50 million each year since 2009. The 2012 Super Bowl broke viewing figures’ records in the US at 111.3 million, breaking the record for the second year in a row. In terms of international viewership, the Champions League is king. A total viewing figure of 175 million for the NFL’s final game of the season demonstrates the lack of viewers from outside of the US who tune in. By comparison the Champions League final garners about 10 million from Britain, which is 15% of the overall population of the UK. The Middle-East, Africa, and South-East Asia contribute significantly the Champions League ratings triumph.
This year’s final may not contain the same big-names as last year’s Manchester United vs. Barcelona final, but Chelsea and Bayern Munich are still both huge market draws across the world. Social media is alive this week with talk of the game, the combined 14 million “likes” on Facebook for both teams dwarves the combined 5.7 million “likes” for this year’s Super Bowl Participants the New England Patriots and New York Giants.
With money ruling the modern game both teams will be fighting for $9 million in prize money, with a smaller $5.6 for the runner-up. Those sums are nothing compared to the TV money both Chelsea and Bayern will generate if 2011′s numbers are anything to go by, last season Barcelona and Manchester United split $100 million between themselves in TV revenue.
Saturday evening’s game will be broadcast 220 countries with an audience in-and-around 300 million, the winner will be internationally renowned as the greatest club team in the world for 2012, the loser will have nowhere to hide.
Follow me on Twitter, I aim to get more followers than Champions League viewers by the end of the week: @PaulFarrell1895